Case Studies - Women

Women


Carry on camping 1969

• Stingy, embarrassed & uncomfortable, weak unable to cope with certain situations - old - controlling
• Objects to be looked at - young
• Mothers, flirtation etc. innocent - figures in control
• Seductive, for boys to look at
• Powerful
• Domestic - Matron, shop sales
• Young - Challenge innocence, boys fighting
• Ideologies - women are objects, to be looked at, patriarchal - male dominated, women inferior, women - feminists - mother
• Roles - motion - house wife - haggled - sexual tensions, shop sales assistance, to be looked at - male gaze, wife's, housewife - do not listen, inferior nagging, annoying - bossy - mockery - school girls, innocence, male gaze, strong, feisty, argumentative - sex
• Nagging girlfriend - annoying the men, hard to get
• Housewife - Domestic, stereotypes - boring annoying, bossy mother
• Male gaze - looked at magazines etc.
• Sex driven girls - lack of intelligence
• Comedic value - not message

Prime Suspect 1991 - DCI June Tennison

• Only female in a dominant male society - pushed to the side
• Sexisms in the work place - not respected
• Eager to please - second best, second choice, trying hard
• Male action, smoking, drinking etc.
• Struggles to get noticed in a male society
• Men don't want women in control, threatening
• Powerful, demanding once gained control - intelligence
• Knowledgeable, devoted to her - controlling
• Females - inferior to men, patriarchal  
• Negative representation - Men disliking a lady in control
• Positive - Status - "maam" - position of power, main protagonist
• Breadwinner - workaholic
• Institutionalised sexism - threat to masculinity, firm, harsh & strict, Authority
• Can women be in the home & work place
• Feminists text - outsider, "sidestepped"
• Screen on-line

Salt 2012

• Dominant, feminist - positive
• Male gaze - male audience, action & seduction
• Positive - feminists, control, power - Protagonists - main, saving the world, intelligence/outsmart men
• Guns - Capable - Counter-type - progression
• Negatives - Costume, camera work

Lara Croft 2001

• Dominant, feminist - positive
• Close - up - objectified
• Male gaze, action, seductive
• Protagonist - male - positive, feminine ideologies
• Capability - Guns, weapons
• Counter-type - progression
• Negatives - costumes "scantily" clad, short, leggy, tight tops, objects - male gaze, (Laura Muluey) Male perspective
• Focuses on body - legs - close-ups
• Hypersensitive/sexual view on women, fantasy
• Hybrid representation

Jessie J

• "Do it like a brother, do it like a dude"
• Masculine activities - drinking, smoking & fights etc.
• Just as good as boys - dressing like them
• Breaking down stereotypes.
• Setting - dark areas
• Women are as capable as men
• Hyper - sexualisation
• Selling themselves
• Progress - still use their body

Beyonce

• Setting - desert, deserted areas
• Feminist - clothing, "who run the the world, girls" - Control over men
• Capability of control
• Pushing down stereotypes - Hyper sexual
• Seductive power - sex positive - sexual
• Don;t need protection
• Progressive
• US. - Adele

Audience

Males stereotypes, action genre, games - virtual role, made up & fantasy. Male version, lack of women - Designed by man for men"

Psycho-femme

Fierce, tough and resourceful who became equally violent as men and adapt many characteristics. Feminine masculinity - sex appeal whilst being masculine.