- The "action" hero
- The "macho" man
- The "new" man
- The "Lad"
- The "professional"
- The"inept bungler"
Alfie 1966
- Powerful, player womaniser - Commanding
- Women are seen as objects
- Patriarchal ideologies, male dominance in society
- The "Lad" - player, cocky, sleeps around and arrogant
- Women are weak, have little or no rights, fall at the drop of the hat willing. Doing anything for the man
- Sexists towards women - Objects, "it" or "Bird"
- Hypocritical - "Your not..."
- None committal - "Standby", "I like you a lot", never love
- Misogynistic - Sexists
- More intelligent than women - "I can see it coming"
- Dominant - "Never push things on him"
- Independent - " I can help myself"
- Archetype - Traditional representation
- Patriarchal ideology - Dominance in society, Sharp suite, fast cars, saving the day and loyal to country
- Female = Objects
- Independent - saves the day
- Action hero - fighting
- Brave - macho
- Dominant
- Intelligent - solve any problems
- Women in power however are weaker than men
- Independent - flying solo
- Intelligent
- Independent - "I can take it from here"
- Action hero
- Father
- Stereotypical - man's job to protect and save
Similarities
- Active/Athletic
- Independence - Do not need others
- Saving the "world" - solo, on their own
- Patriarchal, nation pride - hero of country
- Job to save, protect women
- Women - damsel in distress, womanising - princess role
- Age - middle aged, experience and wise
- Violence, conflict needing to be resolved - "Archetypal man"
- Rebellion - Bourne
- Reinforces - hegemonic ideology, traditional - Bond
Difference
- Rebellion against a system
- Womaniser - Bond
- Protector - Bourne, die hard
- Costume - Bond = professional, tuxedo etc.
- Bourne - Rugged hero, casual, fitting into society.
Why
- Audience - men aspiring to be like them, living on the edge, living on witt - masculine
- Film - No background given, need to get message across quickly.
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