Case Studies - Ethnicity

Tabloid representation of immigration - "Express (tabloid)"

• Negative representation - "Keep out, Britain is full up", "Each illegal immigrant to cost us £1 million" & "No job unless you're polish"
• They are to blame for cultural / societies problems - Unemployment, "3 in 4" jobs" & money crises.
• Suggests they are to blame for Britain's problems
• Passing the blame onto someone else - not our fault
• Very self-centred - "English is a second language for 1 in 7 pupils"
• Suggests all should follow Britain's ways.
• Very traditional in values.
• Troublesome - blame for what is wrong with our country.

The Voice (on-line paper)

• Positive - "Mum's the word"
• Proud of achievements - "Major black writer programmes to launch in Bristol" - Equal opportunities.
• Speaking up for other ethnic groups, provides data/info. for the groups ignored or negative representation in media.
• Daily needs, lifestyle - Link to everyday for society, entertainment, Faith & History.
• Relevant stories - "adoption", Ethnic families.
• Hidden stories from mainstream media - "My boy should not have died"
• Praising the black community - Cancer & acting against crime

Beyonce L'Oreal "whitening - up" controversy

• Daily Mail Online - "Why I believe Beyonce is betraying all Black and Asian Women"
• Negative - making black and Asians feel inferior to others - Beyonce's fault
• To blame for issues with self assurance - "Naomi-Doll" - Sadness
• Encouraging them to waste "time and energy".
• Reinforcing "that" message, pushing out the message, that difference is wrong.
• Trend Hunter -  "Racist photoshopping", fault of L'Oreal for putting the image out there, not the fault of Beyonce.
• "Untrue that L'Oreal Paris is altering Ms Knowles Features" - Denying the accusation.
• Guardian - L'Oreal denies "whitening" Beyonce Knowles skin in cosmetic advert.
• ""Appears" that L'Oreal has caused not just her hair bet her skin to change colour"
• "Untrue" L'Oreal Paris
• Not Beyonce's fault but the creators - L'Oreal

50 Cent

• YouTube - "Dawn on me (with me and 50 Cent)" - Caring, joining a fan in a song, helping having fun etc. V. " Off and On" - Women portrayed as objects, male gaze - "smack her" - Object  - seen as inferior
• Daily Mail Online - "Rapper 50 cent £1.2 million home burns in "suspicious fire" - Suggests he is untrustworthy, hiding something, very negative representation "Branded suspicious by officials". "Tried to evict Tompkins and their 10 year old son, Marquise, from the home unless she paid him $4,500 a month in rent" - Suggests he created the fire to get them out. Very negative representation - Uncaring, unloving, done for a reason,  not an "accident"
• Telegraph -  "50 cent launches comedy website and show" - very positive representation - fun "this is 50 comedy show". It is a money making scheme "$2.99" to raise money for Tsunami in Japan - Charitable.