Key Concepts
- Release date - No release date shown, suggesting this trailer is supporting the film which is already out.
- No green screen - May have been cut from trailer, suitable for all ages to see, no restrictions needed to be seen. Or it is a web based trailer meaning there is no need for age restrictions.
- Tagline - "They Make Your Life Fun" & "Players Wanted" Direct mode of address "Your", already feel apart of the film without even seeing it, creates enigma codes: "What will make my life fun". Starts them questioning what they have seen, building tension as they have a fear that it could be them next. "Players Wanted" brings the audience into the film, gives the idea that they are the players and by seeing this film they have added to the story, building up excitement within the audience as well as suspense, as they question why they are needed.
- Studios/Production company - Know what to expect, the studios and production company are will known for horror film, know that it will be good and builds the excitement with in the audience as they are intrigued to see what they have made now.
- Director - "From the director of SEVEN". The audience can get an idea of how the film will turn out, they will know what to expect from knowing his other work. They will know the genre of film they are being shown, already creating tension and excitement as they want to know what he has created, but also feel tense as they are fearful of what the film has to offer. Also by saying who directed it they can know that he is successful and had made films before, providing reassurance that the film will be good and to a good standard.
- Non-digetic sounds- Phone ringing, who is it? Creating excitement and tension as you need to know who is calling and what relevance it has to the film.
- Voice overs - Deep, mysterious, not within shot, creating tension as you start questioning who's voice it is. It adds excitement to the film, strengthens the film as it makes it bold and noticeable, whilst still being mysterious as the voice is unknown.
- Soundtrack underlying the trailer builds up the tension, drums emphasise the action, fearful parts creating excitement and adrenaline. Whilst strings create tension as they slow the trailer down, building suspense and tension and they gradually build up through the use of a crescendo.
- Diagetic - Dialogue between characters, builds the relationships, enigma codes are created as you want to know who the characters are. Machine sounds linking with the frame, question why there are machines, what part do they play to the film. These questions need answering, encouraging them to go and see the film.
Editing
- Type of edits - Use of fast paced montages creates the tension and excitement as it builds up the adrenaline of the audience.The faster the cut the more tension is growing as so much is happen and so many questions are unanswered.Intriguing the audience to see if their questions have been answered ans if the problems shown in shot have been resolved.
- The trailer starts of slow, with longer shots creating the story and background, there is equilibrium. But as tension grows and the shots become quicker causing excitement and there is so much going on at once, it gains in pace when disequilibrium occurs. The trailer ends at this pace as the answers haven't been given, making the audience think about what they have seen making it hard to forget what they have just seen. It helps keep what they have seen in their minds.
Mise-en-scene (Visual Codes)
- Setting - Isolated country house, emphasised by long road and gates. Builds on the key concept of horror. Gives the suggestion of isolation, there is know one who can help him if problems occur. The prefect setting for horror to occur. Gates also suggests there is no escape building tension as the audience are anticipating what will happen next. It builds suspense as you start questioning what is hiding in the darkness, what is going to happen to the character? The use of the long shot emphasises the isolation of the character and how alone they are, building up suspense and tension as you as the audience know that something is going to go wrong.
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- Colour - Throughout the trailer there is a tint of red, emphasising blood will be shed, creating tension as you as the audience start to question who's it and it also gives hints to who will die and to has died. Running horror concept throughout the trailer building the tension and fear within as it could be you next. It is indirect, you do not notice it but it is still effective as indirectly it creates fear.
- Lighting - Low key, creating enigma codes, what is hidden in the darkness, contrast with white suggest victim, easy target, suggests of things to come. The lighting fits with binary codes. Good vs. Bad fits with when it is light vs. dark. Only at night or in the darkness is when evil occurs. It plays on the fears of the audience, building tension and fear. Throughout the trailer, there is always darkness, who is there hidden, why is it so dark?
- Props - Telephone emphasise the importance of it, repeated throughout the trailer, suggesting it plays a vital part of the film. Tension as you do not know who is calling,
intrigued to whom it may be therefore it encourages you to go and see the film whilst making think and feel fear. 
Cinematography
- Tilted Angle - Tension is created as you know that something is about to go wrong, enigma codes are created "What is going to happen? Who has caused the change in shot?" Suggests that their world is about to change for the worse. You start questioning why it is about to change causing tension but excitement.
- Point of view - You feel as if you are the victim, you are seeing what they can see, brings you into the film suggesting that you may be at risk to danger as they have included you within the trailer. Tension grows are you feel as if something is about to happen to you, you become engrossed with action, adrenaline is built. Enigma codes are created "What is going to happen to the character?". Entices you to go and see the film as you need answers.
- Close up - Emphasise the fear the victim has, you can't see what they can, tension grows as you know you are about to see the fate of the victim after they have. You feel that you are the event or person which will change of effect the victim/character as you are looking at them. You feel as you are the one who will cause the trouble. It emphases their thoughts and what has bothered them. it is also a tight frame, which builds up tension as you can't see what is behind or with them in shot. It also suggests being cramped, they are in a tight spot, suggesting the victim/character is in danger creating enigma codes such as why are they are in danger, what has caused them to get into this "tight spot".
Narrative
- Equilibrium - Sets the story of the character, "What to get for the man that has everything". Creates enigma codes "what is the film about?". The trailer creates enigma codes which audiences want answering, builds up the suspense and draws the audience into the film, it entices them to go and see it and get their questions answered.
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- Disequilibrium - The game begins, characters life turned upside down, first death occurs. Builds the tension and excitement, as it raises enigma code such as "What is the game?, Why choose to enter the game? & Who is causing the event to happen?" Once again building up excitement, wetting the appetite, enticing the audience to go and see the outcome of the film. It keeps the audience thinking about what they have seen, it keeps them guessing the outcome of the film.
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